EpicEncore / Standards library

Identity books

Client-ready brand systems, prepared for screen and print.

EpicEncore / Brand standardsIdentity standards · Edition 03

Private loyalty wallet

CardsHere

Every card you need. None of the baggage.

StatusLaunching soon

Primary audiencePeople who want the convenience of a digital wallet without advertising, profiling or unnecessary accounts.

Referencecardshere.epicencore.io

CardsHereStrategy02

Brand idea

A messy wallet, resolved into a warm and unmistakable home for every card.

Position

CardsHere should make order feel warm rather than clinical. The identity takes the small, familiar chaos of a wallet and turns it into a neat fan of colour: recognisable enough to understand in a second, distinctive enough to own a home screen. Every expression should reinforce privacy, usefulness and quiet delight. It is never a data-hungry loyalty platform dressed as a utility; it is the user’s private card drawer, made beautifully obvious.

Order with personality

Grids, alignment and short labels create calm, while the three-card fan keeps the system human. Layouts may be tidy, but they should never feel like accounting software.

Private by default

Photography and copy focus on the person carrying the cards, not on surveillance, purchase history or behavioural profiles. Trust is expressed plainly, without padlock clichés.

Useful at arm’s length

Important marks and messages must remain clear on a shop counter, a phone held in one hand, or a small printed card. Coral leads action; gold guides; cyan confirms.

CardsHereIdentity system03

CardsHere

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

Three familiar card shapes become one compact gesture. Sky enters first, amber holds the centre, and coral leads the eye. The fan feels organised without losing the physical memory of cards in a real wallet.

Keep the fan order sky, amber, coral.
Preserve the shared lower pivot.
Use the dark tile for app-scale marks.
Never add retailer marks to the core logo.

Coral#FF5E4DPrimary action

Amber#FFB22EWarm highlight

Sky#3BC9F0Information

Wallet#101319Core tile

Paper#F5F2ECEditorial field

Display / Baloo 2Body / Space Grotesk

Your cards live here.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

CardsHereApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

CardsHereYour cards live here.

Environmental signageUse cream stock or a charcoal acrylic face. Never place the tri-fan over a busy retail photograph.

Alex MorganBrand & product

hello@epicencore.iocardshere.epicencore.io

Business stationerySoft-touch charcoal with a coral edge, or uncoated cream with a small cyan reverse. One finish is enough.

cards live here

240 GSM / ORGANIC COTTON

Team apparelUse charcoal, cream or washed coral garments. Avoid oversized wallet illustrations and generic fintech gradients.

9:41● ● ●

CardsHere

READY FOR YOU

Ready when you are

The product surface uses generous card previews, coral for the primary action and cyan for successful retrieval or location-aware availability.

Product experienceA screen should feel like opening a well-made card case: immediate, quiet and never crowded with promotions.

CardsHereCampaign and production05

Leave the wallet lighter

Every card you need. None of the baggage.

A launch series showing real overstuffed wallets becoming a single clean tri-fan. The visual transformation is the story: paper clutter on the left, the calm CardsHere mark and phone on the right. Copy stays practical and avoids attacking people for how they currently organise their lives.

Voice in use

Specific, useful and written from the person’s side.

Empty wallet

Write

Your cards will appear here. Add the first one when you’re ready.

Avoid

No cards detected! Start uploading now.

Privacy message

Write

Stored for you. Not sold, tracked or used to build an advertising profile.

Avoid

Military-grade privacy technology protects your data.

Venue prompt

Write

You’re near the checkout—want your rewards card?

Avoid

Location trigger activated successfully.

Release checklist

Before anything ships.

Keep clear space around the mark equal to one card corner radius.
Use the full tri-fan below 48px only when all three colours remain distinct.
Coral is the action colour; do not turn every heading coral.
Print cream as stock wherever possible rather than simulating it with ink.
Product screenshots must use genuine interface states and plausible card names.
Accessibility copy remains direct and never relies on colour alone.

EpicEncore / Brand standardsIdentity standards · Edition 02

Favicon utility

Favico

Spot the right login before you read it.

StatusAvailable now

Primary audiencePassword-manager users who value recognition, precision and a vault that is easier to scan.

Referencefavico.app

FavicoStrategy02

Brand idea

Tiny visual recognition, treated with the rigour of a navigation system.

Position

Favico turns a tiny browser detail into a confident navigation system. Its brand should communicate speed, recognition and craft: the user sees the right site before they finish reading the name. The stepped bars and forward arrow are a visual sentence—build clarity, then move. The gradient supplies energy, while the surrounding navy keeps the product credible enough for security-conscious password-manager users.

Recognition before decoration

Every example begins with the practical job: making a vault easier to scan. Gradients, motion and glow are supporting tools, never substitutes for a legible favicon.

Precision can be colourful

Security software does not need to look grey. Favico pairs disciplined spacing and technical typography with a spectrum that feels authored rather than playful for its own sake.

Forward, not frantic

The arrow expresses progress and completion. Motion should build left to right once, settle cleanly and then get out of the user’s way.

FavicoIdentity system03

Favico

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

Three measured bars build confidence before a single arrow moves it forward. The spectrum makes a small utility distinctive; the navy field keeps the system credible and technical.

Fill bars from left to right.
Hold the exact final resting geometry.
Protect the spectrum order.
Inspect every favicon at native pixel size.

Signal pink#F02D86Primary accent

Violet#7A3DF2Spectrum support

Cobalt#2E5BFFTechnical detail

Orange#FF8A1ESpectrum start

Vault navy#0B1020Primary field

Display / SoraBody / Inter

Find it at a glance.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

FavicoApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

FavicoFind it at a glance.

Environmental signageKeep the background deep navy. The gradient may glow, but surrounding copy stays white and technically crisp.

Alex MorganBrand & product

hello@epicencore.iofavico.app

Business stationeryUse a spot-gloss arrow only on premium cards. Do not apply a rainbow foil to every surface.

I know that tab

240 GSM / ORGANIC COTTON

Team apparelBlack or navy garments only. Keep the icon row curated, aligned and free of third-party trademarks in public merchandise.

9:41● ● ●

Favico

READY FOR YOU

Make this login unmistakable

Interface examples lead with the domain, show the proposed favicon at realistic size and explain confidence or source quality without jargon.

Product experienceGradient indicates the Favico system, not trust level. Trust and verification always receive text labels.

FavicoCampaign and production05

The one you meant

Spot the right login before you read it.

A series of dense, realistic vault lists demonstrates the value in one glance. One row resolves into the correct, vivid icon while near-identical text rows remain subdued. The campaign feels like a visual proof, not a promise, and makes the product’s tiny scale part of the creative idea.

Voice in use

Specific, useful and written from the person’s side.

Search result

Write

Three strong matches for this domain.

Avoid

AI-powered icon results generated successfully.

Low confidence

Write

We found an icon, but the source may not be official. Review it before saving.

Avoid

Warning: confidence threshold below acceptable value.

Success

Write

Saved. This login is easier to spot now.

Avoid

Favicon injection complete.

Release checklist

Before anything ships.

Maintain a navy quiet zone around full-gradient marks.
At favicon size, inspect pixels manually rather than trusting a large-vector preview.
Use the spectrum in its approved order; never rotate individual gradient stops.
Technical diagrams use mono labels and one gradient callout only.
Do not imply that an attractive icon proves a site is safe.
Animation must stop in the exact final logo position with no jump.

EpicEncore / Brand standardsIdentity standards · Public beta

Music curation

Trakks

Music that reads the road without interrupting it.

StatusPublic Beta Testing

Primary audienceDrivers and listeners who want stronger recommendations with fewer decisions and safer interaction.

Referencetrakks.epicencore.io

TrakksStrategy02

Brand idea

Music judgement made visible: forward motion, a clear rating and a brief pulse of energy.

Position

Trakks is music judgement made visible. The brand combines the forward momentum of driving with the selective taste of a great mixtape: skip what is wrong, recognise what is right, and keep the flow moving. Cyan, magenta, yellow and lime act like separate musical signals inside a disciplined dark cockpit. The result should feel energetic without competing with the road or turning into nightclub decoration.

Motion with a destination

Chevrons, equaliser bars and transitions always describe a clear action. They move once, arrive precisely and preserve attention for the music and the road.

Taste over volume

Trakks is opinionated curation, not an infinite wall of album art. Compositions use fewer, larger decisions and give the current recommendation room to feel intentional.

Road-legible

High contrast, short phrases and strong silhouettes govern every driving surface. Colour reinforces categories but never becomes the only signal.

TrakksIdentity system03

Trakks

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

Twin chevrons carry the recommendation forward, the half-star communicates judgement, and four equaliser bars give the system its musical pulse. Every animated element arrives once and holds.

Keep the star free of a decorative circle.
Use cyan, magenta, yellow, lime in sequence.
Finish EQ motion in its natural final position.
Optimise every driving surface for two-second recognition.

Signal cyan#2DD4BFForward action

Track magenta#EC4899Recommendation

Rating yellow#F5C518Star and rating

EQ lime#A3E635Audio energy

Cockpit#111118Primary field

Display / SoraBody / Inter

This one stays.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

TrakksApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

TrakksBetter music. Fewer taps.

Environmental signageNo scrolling playlists on signage. The message must work in two seconds and from twenty metres away.

Alex MorganBrand & product

hello@epicencore.iotrakks.epicencore.io

Business stationeryUse a bright edge paint on one side only. Keep names and contact details white for maximum clarity.

Keep the good tracks

240 GSM / ORGANIC COTTON

Team apparelWashed black and charcoal suit the brand. Fluorescent inks should be reserved for crew or beta-event editions.

9:41● ● ●

Trakks

READY FOR YOU

This one stays

The recommendation card gives the track, reason and one decisive action. EQ motion runs briefly during evaluation, then settles at the displayed final state.

Product experienceAndroid Auto layouts use the fewest controls possible. No interaction may depend on reading a paragraph while driving.

TrakksCampaign and production05

The drive finds its track

Music that reads the road without interrupting it.

Photography pairs long stretches of Australian road with one precise UI card and a coloured EQ trace taken from the landscape’s rhythm. The creative avoids stock images of smiling drivers touching screens; the road, the track and the feeling of flow do the work.

Voice in use

Specific, useful and written from the person’s side.

Recommendation

Write

Strong match: high energy, familiar era, no recent repeats.

Avoid

Our algorithm predicts a 91.4% likelihood of enjoyment.

Skip

Write

Skipped. We’ll use that to tune the next pick.

Avoid

Negative preference recorded.

Beta state

Write

Public beta—good enough for the road, still learning the edges.

Avoid

Launching soon with revolutionary AI curation.

Release checklist

Before anything ships.

Black is a functional cockpit colour, not a licence for low contrast.
The star appears without a surrounding circle unless a control requires one.
Use the four EQ colours in their fixed sequence.
All motion completes once and remains in its natural final position.
Album artwork stays subordinate to Trakks decisions and controls.
Driving copy is capped at one clear thought per screen.

EpicEncore / Brand standardsIdentity standards · Edition 02

Multiplayer card roguelike

Ante Up

Know poker. Expect everything else.

StatusIn development

Primary audiencePlayers who enjoy familiar card ritual, competitive tension and systems that reward unusual decisions.

Referenceanteup.epicencore.io

Ante UpStrategy02

Brand idea

Traditional cards and earned gold, arranged with enough tension to suggest the next risk.

Position

Ante Up lives where poker ritual meets roguelike surprise. The identity should feel tactile, mischievous and earned: worn cards, honest chips, sharp suit symbols and flashes of gold when the stakes climb. It is not a casino brand promising easy wins. It is a competitive game about reading a table, building strange advantages and deciding when the next risk is worth taking.

Tension is the texture

Layouts hold space between the player’s hand and the next reveal. Crops, overlaps and asymmetry can feel risky, while rules and typography keep the system playable.

Classic suits, new consequences

Traditional diamonds, spades and hearts anchor the world. Surreal effects belong in cards and gameplay, not in an unreadable core logo.

Earn the gold

Gold marks milestones, rare outcomes and decisive calls. Everyday surfaces stay plum, ink and warm paper so rewards retain meaning.

Ante UpIdentity system03

Ante Up

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

A hand of traditional diamond, spade and heart cards rises behind a pair of earned gold coins. The silhouettes stay instantly readable; the overlap and tilt introduce the competitive energy.

Use traditional suit silhouettes only.
Remove novelty symbols from the core mark.
Keep gold for stakes and reward.
Make every card value readable at use size.

Table plum#DC2626Primary field

Earned gold#F5C842Stake and reward

Card cream#F0E6D3Paper and text

Heart red#E83C3CSuit accent

Felt#1D6B3APlay surface

Display / Crimson ProBody / Space Mono

The table is open.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

Ante UpApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

Ante UpThe table is open.

Environmental signageUse warm off-white stock and deep plum paint. Avoid neon casino scripts, roulette imagery and claims about winning money.

Alex MorganBrand & product

hello@epicencore.ioanteup.epicencore.io

Business stationeryRounded corners are encouraged. Do not imitate a real bank card or use fake monetary denominations.

Call the strange hand

240 GSM / ORGANIC COTTON

Team apparelCream, plum and faded black garments feel collected rather than promotional. Gold foil is for limited winners’ editions.

9:41● ● ●

Ante Up

READY FOR YOU

Raise the rulebook

Game surfaces let cards remain the visual stars. The brand accent frames turns, stakes and rare effects while tooltips explain consequences in plain language.

Product experienceNever sacrifice suit recognition, card value or interaction state for decorative distortion.

Ante UpCampaign and production05

Every hand changes the table

Know poker. Expect everything else.

The campaign begins with a recognisable hand, then introduces one impossible rule in gold annotation: a heart that moves the blind, a spade that copies a rival, a diamond that changes the room. The familiarity earns attention; the twist explains the product.

Voice in use

Specific, useful and written from the person’s side.

Match ready

Write

Four seats. One strange deck. The table is ready.

Avoid

Multiplayer session successfully initialised.

Risk prompt

Write

Raise now and the next blind changes suit.

Avoid

Would you like to confirm this high-risk action?

Loss

Write

The table took this one. Your new modifier is waiting.

Avoid

You lose! Better luck next time.

Release checklist

Before anything ships.

Use only traditional suit silhouettes in the core identity.
Keep card faces upright in final brand lockups, even when campaign layouts are messy.
Gold is reserved for stakes, rewards and calls to action.
Maintain warm paper contrast behind red and black suits.
Game screenshots must show readable values at the published size.
Avoid gambling language where the product is describing skill-based play.

EpicEncore / Brand standardsIdentity standards · Edition 02

Independent park booking

Caravan Park Booking

Book the site. Keep the good part unplanned.

StatusLaunching soon

Primary audienceIndependent caravan parks and travellers who need a clear, friendly booking experience on any device.

Referencecarapark.epicencore.io

Caravan Park BookingStrategy02

Brand idea

The moment after arrival: caravan set, sun up, water moving and the practical work already handled.

Position

Caravan Park Booking should feel like arrival: the van is level, the awning is out, the sun is still up and the water is close enough to hear. The identity balances operational trust for park managers with relaxed clarity for travellers. It is Australian without leaning on clichés, coastal without becoming a surf label, and modern without erasing the practical friendliness of a good park office.

Arrival, not administration

Guest-facing messages lead with the stay and what happens next. Booking machinery remains calm and visible, but never becomes the emotional headline.

Friendly competence

Rounded forms and sunlit colour welcome people; strong grids, dates and site details reassure them. Neither side should overwhelm the other.

The landscape has rhythm

Wave lines may travel across dividers, maps and signs with a genuinely smooth horizontal motion. They do not bounce like decorative stickers.

Caravan Park BookingIdentity system03

Caravan Park Booking

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

A compact caravan, sun and coastal wave tell the complete arrival story. The forms are friendly but operationally clear, designed to work equally well on a roadside sign and a small booking confirmation.

Rest the caravan on a visual baseline.
Move waves horizontally, never as a bounce.
Keep the sun warm and secondary.
Allow park names to lead local signage.

Ocean#E0F2FEPrimary accent

Deep water#0B2233Core field

Sand#E8DCC3Editorial paper

Sunset#FF7A59Single action

Sun#FBBF24Confirmation

Display / FrauncesBody / Inter

You’ve arrived.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

Caravan Park BookingApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

Caravan Park BookingYou’ve arrived.

Environmental signageSpecify UV-stable blue, warm white and sun yellow. The wave must remain a supporting baseline, not a patterned background.

Alex MorganBrand & product

hello@epicencore.iocarapark.epicencore.io

Business stationeryUncoated sand stock feels appropriate; reserve gloss for the water line. Keep emergency details separate from promotional copy.

Set up. Slow down.

240 GSM / ORGANIC COTTON

Team apparelNavy, sky blue and sand work across maintenance and reception teams. Avoid tourist-souvenir illustration styles.

9:41● ● ●

Caravan Park Booking

READY FOR YOU

Site 24 is ready for you

Booking confirmation prioritises dates, site, arrival window and park contact. The sun marks confirmed status; the wave separates optional trip details.

Product experienceMaps and availability grids must work in direct sunlight and never depend on pale blue alone.

Caravan Park BookingCampaign and production05

The easy part of getting away

Book the site. Keep the good part unplanned.

Campaign imagery begins after the drive, not during a booking form: levelling blocks down, chairs out, kettle on. A crisp booking summary sits beside the scene as evidence that the practical part is handled. Each execution uses a real park detail rather than a generic beach promise.

Voice in use

Specific, useful and written from the person’s side.

Confirmation

Write

Booked. Site 24 is yours from Friday afternoon.

Avoid

Reservation transaction completed successfully.

Arrival note

Write

Reception closes at 6. If you’re later, your welcome pack will be beside the office door.

Avoid

Late arrivals must follow the after-hours procedure.

No availability

Write

Those dates are full. Try arriving a day earlier or view three nearby parks.

Avoid

Zero inventory returned for selected parameters.

Release checklist

Before anything ships.

Always show the caravan resting on a baseline or landscape.
Animate water horizontally with continuous wave motion.
Sun yellow signals welcome and confirmation, not warnings.
Operational signs require tested daylight contrast and generous type sizes.
Use real park photography with visible context, not isolated stock caravans.
Dates, site numbers and accessibility details receive typographic priority.

EpicEncore / Brand standardsIdentity standards · Edition 02

Family food planning

TrolleyPilot

A better trolley starts before the supermarket.

StatusIn development

Primary audienceHouseholds balancing preferences, nutrition, budget and the ordinary constraints of a busy week.

Referencetrolleypilot.epicencore.io

TrolleyPilotStrategy02

Brand idea

A warm co-pilot that turns a complicated week into one sensible trolley.

Position

TrolleyPilot is the calm guide between a household plan and a real supermarket trolley. The identity should feel capable, encouraging and slightly playful: food has colour, families are complicated, and the best plan is the one that survives Wednesday night. The cart and route arrow express guidance rather than control. Nutrition is useful context, never a moral scorecard.

Guide, don’t grade

Recommendations explain trade-offs and offer a next step. Red is reserved for ingredients and alerts with genuine consequence, never for shaming a meal or a person.

Real food, real scale

Illustrations show recognisable groceries sitting naturally in the trolley. Items stay small enough to read as a basket, not floating keys or oversized symbols.

The route stays connected

The curved path and arrow are drawn as one intentional journey. Arrowheads align with the curve and never look pasted over the line.

TrolleyPilotIdentity system03

TrolleyPilot

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

The trolley owns the practical task; a connected route and aligned arrow provide the planning intelligence. Small, recognisable groceries sit naturally in the basket rather than floating like oversized symbols.

Keep groceries centred below the trolley rim.
Maintain one continuous cart fill.
Align the arrowhead to the route tangent.
Never use nutrition colour as judgement.

Trolley orange#4EC666Primary action

Paprika#E8562EImportant detail

Basil#3F8F5FFresh produce

Cream#FBF3E7Editorial field

Pantry#21201CCore field

Display / FredokaBody / Nunito Sans

Everyone fed. Nothing forgotten.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

TrolleyPilotApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

TrolleyPilotDinner has a route.

Environmental signageUse warm cream as the field, orange for the trolley and a contrasting green for fresh produce. Avoid supermarket-sale starbursts.

Alex MorganBrand & product

hello@epicencore.iotrolleypilot.epicencore.io

Business stationeryUse recycled cream stock with an orange edge. Do not print calorie numbers as decoration.

Tonight is handled

240 GSM / ORGANIC COTTON

Team apparelCream, forest and burnt orange garments feel practical in kitchens. Keep food illustrations simple and appetising.

9:41● ● ●

TrolleyPilot

READY FOR YOU

A trolley your family will actually use

The planning screen balances household preferences, meals and budget. Food items sit centred in the cart and remain secondary to the plan summary.

Product experienceUse portion and nutrition information as explainable details. Never rank family members or meals with judgemental colours.

TrolleyPilotCampaign and production05

Pilot the week

A better trolley starts before the supermarket.

The launch idea follows one curved line through a messy week: school sport, a late meeting, a quick dinner and a weekend cook-up. Groceries appear only where they solve a real moment. The campaign celebrates adaptability instead of presenting one perfect family routine.

Voice in use

Specific, useful and written from the person’s side.

Plan suggestion

Write

Three dinners share these ingredients, so the trolley stays smaller.

Avoid

Optimised meal plan reduces inefficient ingredient utilisation.

Nutrition trade-off

Write

This swap adds more fibre and keeps the same prep time.

Avoid

Healthier choice detected.

Family conflict

Write

Sam skips mushrooms. We’ve kept them optional for this meal.

Avoid

Preference conflict resolved automatically.

Release checklist

Before anything ships.

Keep food items centred, recognisable and smaller than the trolley rim.
Maintain a continuous orange fill against the white cart outline.
Align the arrowhead to the tangent of the route curve.
Use photography of achievable meals, including ordinary weeknights.
Nutrition claims require plain-language context and no moral labels.
Printed lists preserve large check areas and strong contrast.

EpicEncore / Brand standardsIdentity standards · Edition 02

Online learning

Kourse

Notice it. Try it. Revisit it. Make it yours.

StatusLaunching soon

Primary audienceStudents and educators who need vibrant learning spaces with visible, credible progress.

Referencekourse.epicencore.io

KourseStrategy02

Brand idea

Many kinds of learning, contained within one continuous path of progress.

Position

Kourse is a learning space with visible momentum. The ring suggests a complete journey; the nine colourful tiles show that progress is built from many different kinds of work. The identity should feel vibrant enough to invite a student back, structured enough to reassure an educator, and mature enough to grow with the learner rather than looking like primary-school software forever.

Progress is a path

The circular reveal and learning sequence move clockwise from twelve o’clock. Completion feels continuous and deliberate, never like confetti attached to an unrelated score.

Different work belongs together

Colour distinguishes activities, subjects and states while the shared tile grid keeps them part of one learning environment.

Energy without noise

The full rainbow belongs in the mark and milestone moments. Reading, assessment and educator tools use quieter fields and one accent at a time.

KourseIdentity system03

Kourse

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

Nine rounded tiles represent different ways of learning. The surrounding spectrum ring gives them one path and a visible sense of completion, beginning precisely at twelve o’clock and closing without a seam.

Preserve the nine-tile order.
Start ring motion at twelve o’clock.
Close the final pixel completely.
Use one tile colour at a time outside the mark.

Kourse violet#3BA6E8Primary action

Deep violet#281449Core field

Learning mint#4ADE80Growth

Learning sky#38BDF8Information

Learning yellow#FACC15Milestone

Display / ManropeBody / Source Serif 4

Your next idea starts here.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

KourseApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

KourseYour next idea starts here.

Environmental signageUse a pale neutral wall and physical tile colours with consistent saturation. Avoid childish mascots and rainbow gradients behind text.

Alex MorganBrand & product

hello@epicencore.iokourse.epicencore.io

Business stationeryHeavy uncoated white stock works well. Keep the nine-colour mark intact rather than recolouring it for departments.

Keep going around

240 GSM / ORGANIC COTTON

Team apparelNavy, off-white and soft violet garments balance the bright mark. Student merchandise may use a single chosen tile colour.

9:41● ● ●

Kourse

READY FOR YOU

Pick up where your thinking left off

The dashboard foregrounds the next meaningful activity, recent feedback and visible progress around the ring.

Product experienceDo not turn every tile into a competing notification. Learning priority must be clearer than platform activity.

KourseCampaign and production05

Learning comes back around

Notice it. Try it. Revisit it. Make it yours.

The campaign uses the ring as a living diagram of how understanding deepens. A student’s first sketch, teacher note, revised idea and final explanation occupy four points around the circle. The work itself—not a stock graduation image—becomes the proof of progress.

Voice in use

Specific, useful and written from the person’s side.

Return prompt

Write

Your draft is waiting. Start with the paragraph you highlighted yesterday.

Avoid

You have not completed this module.

Feedback

Write

Your evidence is strong. The next step is explaining why it supports the claim.

Avoid

Good job! Score: 8/10.

Completion

Write

Unit complete. Here’s what you can now do that you couldn’t before.

Avoid

Achievement unlocked: Unit 4.

Release checklist

Before anything ships.

Begin every ring animation at twelve o’clock and close the final pixel cleanly.
Preserve the nine-tile order in core marks.
Use one tile colour for local emphasis rather than the full rainbow everywhere.
Long-form learning content requires calm neutral backgrounds and accessible text.
Show genuine student work only with permission and appropriate privacy.
Feedback language describes the next action, not the learner’s worth.

EpicEncore / Brand standardsIdentity standards · Edition 02

Rewards automation

Perk Pilot

The useful click, already done.

StatusLaunching soon

Primary audiencePeople with retailer rewards who want eligible perks activated automatically and transparently.

Referenceperkpilot.epicencore.io

Perk PilotStrategy02

Brand idea

A dependable perk card with a precise route that makes background automation visible.

Position

Perk Pilot quietly handles the activation work people forget. Its identity combines a dependable card with a guided flight path: perks become ready without the user hunting through retail apps every week. The brand must remain clearly independent from Woolworths, BIG W and every supported retailer. It can feel connected and useful without borrowing anyone else’s green, typography or store language.

Automatic, but accountable

The product explains what it activated, where and when. Automation never becomes a mysterious sparkle or a vague claim that everything is handled.

Independent by design

Purple, cyan and the Perk Pilot route own the experience. Retailer marks appear only where needed for identification and never dominate a brand expression.

Alignment communicates trust

The route line, arrowhead and card frame use precise geometry. Small overlaps that look accidental weaken the promise of reliable automation.

Perk PilotIdentity system03

Perk Pilot

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

A square perk card holds three confirmed activations. A curved route travels beneath them and ends in a precisely aligned arrowhead, communicating guidance without turning into a literal aircraft.

Keep the core icon square.
Centre the route within the card.
Align the arrowhead to the curve.
Never adopt a retailer’s colour system.

Pilot violet#D9D9D9Primary accent

Midnight#17133CCore field

Confirmation#67E8F9Activated state

Lavender#C4B5FDQuiet route

Paper#F6F4FBEditorial field

Display / InterBody / Inter

Your perks, ready before you shop.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

Perk PilotApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

Perk PilotYour perks, ready before you shop.

Environmental signageUse midnight purple with cyan navigation details. Include an independence statement on partner-facing and public displays.

Alex MorganBrand & product

hello@epicencore.ioperkpilot.epicencore.io

Business stationeryUse lavender edge paint or cyan foil, never supermarket green. Keep legal independence copy readable, not hidden in microtype.

Boosted before breakfast

240 GSM / ORGANIC COTTON

Team apparelCharcoal, deep violet and soft lavender are preferred. Avoid staff uniforms that could be mistaken for a retailer’s.

9:41● ● ●

Perk Pilot

READY FOR YOU

12 perks activated

The activity screen lists each activation with retailer, time and outcome. The route ends in a neat confirmation point aligned inside the card.

Product experienceSuccess is specific and auditable. Do not celebrate activation with endless animation or obscure failed items.

Perk PilotCampaign and production05

Ready in the background

The useful click, already done.

The campaign shows ordinary moments when nobody wants another task: making coffee, packing school bags, heading to work. A tiny route completes quietly in the corner and the perk count updates. The visual idea makes absence of effort tangible without pretending savings are guaranteed.

Voice in use

Specific, useful and written from the person’s side.

Success

Write

12 perks activated across Woolworths, BIG W and two other programs.

Avoid

All boosts completed! You’re winning!

Partial result

Write

Nine activated. Three need you to sign in again.

Avoid

Automation encountered an unexpected authentication exception.

Independence

Write

Perk Pilot is independent and is not endorsed by the retailers it supports.

Avoid

Your official rewards boosting companion.

Release checklist

Before anything ships.

Keep the arrowhead centred on and tangent to the route.
Use a square core icon with balanced internal margins.
Purple and cyan lead; retailer colours never become page themes.
Always identify the product as independent where affiliation could be inferred.
Report activation outcomes with dates and retailer names.
Use ‘perks’ broadly and ‘boosts’ only when describing a retailer’s own feature.

EpicEncore / Brand standardsIdentity standards · Edition 02

Church administration

Dunamis

Church systems that make more room for people.

StatusAvailable now

Primary audienceChurch leaders, ministry teams and volunteers responsible for safe, welcoming Sunday operations.

Referencedunamis.com.au

DunamisStrategy02

Brand idea

A living flame held inside dependable structure: human purpose supported by a system that works.

Position

Dunamis brings power, care and operational clarity into church administration. The flame is the human centre; the surrounding D is the structure that helps ministry hold together. The brand must work in two very different emotional settings: welcoming families at a Sunday check-in desk and reassuring leaders that sensitive records, permissions and follow-up are handled responsibly.

Warmth inside structure

The flame carries welcome and purpose; the D carries dependability. Neither should appear alone in major identity moments unless the context already makes Dunamis unmistakable.

Safety is visible

Kids Check-In materials make names, room, guardian authority and status clear at a glance. Friendly language never softens essential safeguarding information.

Built for the service

Interfaces, signs and print pieces respect the pressure of real Sunday mornings: large decisions, short instructions, resilient layouts and no unnecessary flourish.

DunamisIdentity system03

Dunamis

Minimum clear space / 1×

The mark

Recognition, built into one gesture.

The centre flame carries welcome, power and purpose. The surrounding D gives it structure and dependability. Neither is an optional detail in the complete identity; the flame must always remain visibly present inside the form.

Always include the centre flame.
Use the complete D in major moments.
Reserve embers for motion only.
Prioritise safeguarding clarity over decoration.

Dunamis navy#FE6702Primary field

Flame orange#FF6A00Primary action

Flame red#F2381AGradient depth

Flame amber#FFB000Gradient light

Check-in green#12A36BSafe completion

Display / FredokaBody / Inter

Safer, simpler ministry.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & !? — “ ”

DunamisApplications04

Physical and digital expression

The identity should feel made, not placed.

Every application uses the same light, material discipline and clear hierarchy. The mark belongs to the object rather than floating above it.

DunamisWelcome. We’ll help you check in.

Environmental signageUse navy for authority, warm white for welcome and flame orange for the next action. Never place safety instructions over photography.

Alex MorganBrand & product

hello@epicencore.iodunamis.com.au

Business stationeryUse substantial uncoated stock. Orange foil may highlight the centre flame, but the outer D must remain present.

KIDS CHECK-IN TEAM

240 GSM / ORGANIC COTTON

Team apparelChoose high-contrast navy or light grey garments. Role recognition matters more than decorative brand scale.

9:41● ● ●

Dunamis

READY FOR YOU

Room ready. Team ready. Families arriving.

The operational dashboard surfaces check-in volume, staffing, incidents and printer health with calm hierarchy and direct status labels.

Product experienceOrange indicates action or active flame—not every metric. Critical safeguarding warnings require distinct text and icon treatment.

DunamisCampaign and production05

Ready before the doors open

Church systems that make more room for people.

The campaign follows the quiet preparation behind a welcoming service: labels loaded, rooms assigned, volunteers briefed and follow-up lists ready. The flame appears first as human purpose; the D resolves around it as the system that supports that purpose. Stories focus on ministry outcomes, not software spectacle.

Voice in use

Specific, useful and written from the person’s side.

Family arrival

Write

Welcome. Let’s find your family and print today’s labels.

Avoid

Please authenticate to access child records.

Safety block

Write

Check-out paused: this adult is not listed for collection. Ask a team leader to review.

Avoid

Unauthorised guardian error.

Leader update

Write

Three rooms are open, printers are online and two volunteers are still needed.

Avoid

System health: mostly operational.

Release checklist

Before anything ships.

Always include the centre flame in the complete Dunamis mark.
Let the flame burn for two seconds before the outer D appears in hero animation.
Use ember effects only in motion, never as random print decoration.
Kids Check-In signage prioritises role, room and safeguarding clarity.
Use genuine church environments with consent and careful child privacy.
Keep Dunamis positioned as an independent product, separate from the EpicEncore umbrella.